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INWYK Partners

Your Outsourced Sales Team



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Which Data Part 2

Posted on March 22, 2016 at 9:55 AM

I don’t know if you believe the Bible, but when it comes to sales there are a handful of books I look to as Canon. One of those is Four Hour Workweek by Tim Ferris.* Ferris’ book is fascinating in the way he explains countless ways to cut out the daily drudgery by outsourci...

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Reverse Engineer the Future

Posted on March 19, 2016 at 2:35 PM

One of the things Google looks to do is project five years into the future and try to anticipate what cannot possibly untrue. As we look at our industries we must anticipate changes. In the IT sphere – the iPad was invented just five years ago. Fast forward to the present and the manager of a large retail store can walk around with this tool and get up to the minute business analytics about how their store is performing and what needs to be reordered to take advant...

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Big Data - Which Data? Part 1

Posted on March 17, 2016 at 9:20 PM

I had a convergence of two books I read on vacation last summer that inspired a great deal of thinking. A friend of mine insisted I read Moneyball because he believes that the statistics that really matter to a business are often undervalued because they are not understood. Tom Walker at Praexis Business Labs looks for those undervalued data points and highlights the value they bring.


The other ...

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Coffee is for Closers

Posted on March 16, 2016 at 10:25 PM

I drink a lot of coffee, I’ll admit; this social drink that we use to create a moment of social interaction just as often as we use it to jump start our morning. But I’ve met with a number of people who I think believe doing coffee is a job requirement. Coffee is a means and not an end to itself.


When we talk about doing coffee, it’s often described as Networking. When we look ...

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